YouTube To Partner with CMA for Nashville Educational Opportunities

YouTube's Vivian Lewit. Photo: Jordan Bellamy

YouTube’s Vivian Lewit. Photo: Jordan Bellamy

YouTube‘s Director of Music Content Partnerships, Vivien Lewit, announced last night (Oct. 28) at a kickoff at Nashville’s Pinewood Social that the digital video service will partner with the Country Music Association (CMA) for a series of educational opportunities in 2015.

Events will also be offered for non-CMA members, pushing the San Bruno, Cali. streaming service’s presence among the broader Nashville’s music community. The purpose of the Pinewood Social kickoff was to celebrate YouTube’s commitment to hosting pop-up workshops, multi-day conferences and to providing access to state-of-the-art equipment at least once a quarter in Nashville.

YouTube-Play-Button-Nashville“Tonight is the kick-off where teams will be here teaching best practices, to work with you at how to monetize your content to its fullest potential,” said Lewit during her keynote. “There is no other platform in the world like YouTube for artists and music.”

The Nashville series of events will emanate from those already taking place in the YouTube Spaces, permanent production facilities in Los Angeles, London, Tokyo and most recently New York City, where workshops and opportunities have contributed to even the creation of Hunter Hayes‘ “Everybody’s Got Somebody But Me” music video.

“We are the platform that offers anyone a shot,” continued Lewit. “We are here to support you and to help you your artists and your community grow.”

Google representatives in attendance spanned from Google Play, Songza and Google Social (Google Plus).


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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine,, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. | @EricTParker

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