Kellie Pickler and Amy Grant Kick Off Breast Cancer Month with $125K

Amy Grant, Kellie Pickler, and Athena bottled water kicked off October’s Breast Cancer Awareness month at the Eat. Drink. Party Pink! party, held in Nashville on Sept. 30 at Rosewall. Grant performed a title she co-wrote and recorded, “Welcome Yourself,” aimed at donating $.77 from each download to the American Cancer Society by the year’s end. Grant had debuted the song on NBC’s Today earlier that morning.
The invitation-only festivities featured additional acoustic performances from the female warriors, before the bottled water company made a presentation of $100,000 to the American Cancer Society. A social media #PARTYPINK campaign raised an additional $25,000 for the society as of Oct. 3.
Pickler’s set included a dedication to her close friend Summer Miller, who is in remission from cancer and was in attendance that night. The two buddies had shaved their heads in solidarity when Miller began chemotherapy treatments. Pickler performed her 2008 title “Don’t You Know You’re Beautiful,” “Someone Somewhere Tonight,” and “Red High Heels.” Grant additionally performed her 1994 title track “The House of Love,” and “I Don’t Know Why.”
Athena was created by a breast cancer survivor in 2003, and purchased by Tom Harrington’s Atlanta-based DS Services of America, in 2010.