UMG Nashville Eyes UK/Ireland Music Market

Universal Music Group Nashville (UMGN) has announced it will employ the consulting services of former GM for Decca Records/UK executive Mike Bartlett as it aims at capitalizing on sales in UK/Ireland.

Bartlett launched his London-based market consulting venture in 2014. UMGN imprints receiving the label relations, brand partnerships and touring strategy services include Capitol Nashville, EMI Nashville, MCA Nashville and Mercury Nashville.

“We’re excited to have Mike as part of our ever-growing international team,” said Brad Turcotte, VP Marketing at UMGN, who has overseen international strategy since March. “Mike will work closely with me to further build our overseas strategy.”

Bartlett is a 15-year record label veteran in the UK. He has worked across multiple genres, launching albums by artists including Gregory Porter, Rod Stewart, Alison Krauss and oversaw sales exceeding 100,000 units for the Nashville TV soundtrack. His team has provided marketing and promotion services for releases from Big Machine, Concord Music Group, Verve Records and Blue Note Records.