Olson, O'Sullivan To Lead Pop Up Music in Nashville

Television, film and commercial production company Jingle Punks has formed the offshoot Pop Up Music, which will focus on signing songwriters. Pop Up Music will be led by Jared Gutstadt, CEO of Jingle Punks. Two have been hired to run the Nashville office. Pete Olson has been added as VP, Artist Management and Development, and Liz O’Sullivan has been hired as VP, Publishing & Artist Management.
Olson was previously a manager with Rogue Music Group/AMP for five years. Prior to that, he worked as an agent at Paradigm for three years, and at WME for four years.
O’Sullivan was formerly Sr. VP at Sea Gayle for nearly 14 years. As a song plugger, she notched several No. 1 songs, including “It’s Five O’Clock Somewhere” and “Whiskey Lullaby.”

“We play in the sandbox with writers from all different publishing companies and talent from all walks of the music industry,” says Gutstadt. “Nashville is a particularly exciting space for us. We’re excited to have experienced veterans like Liz and Pete managing the day-to-day creative assets.”
Pop Up Music aims to serve as a bridge between Nashville, Hollywood, and Madison Avenue. Recently, Gutstadt and his team worked with Country artist J.R. Moore on the national re-launch of the Meow Mix brand.
Pop Up Music is located at  2613 Westwood Drive, Nashville. Olson can be reached at pete@popupmusic.com, and O’Sullivan can be reached at liz@popupmusic.com.