UMPG Appoints Alperin to Sr. VP Role

Rebekah Alperin has been appointed Sr. VP, Marketing and Communications for Universal Music Publishing Group (UMPG). In this new role, Alperin will manage the company’s worldwide corporate marketing, internal, and external communications, social media and digital marketing strategies. She will be based in the company’s headquarters in Santa Monica, Calif., and will report to Evan Lamberg, president of UMPG North America, as well as to Will Tanous, executive vice president and head of global communications of Universal Music Group.
Alperin joins UMPG and UMG’s communications team from Kobalt Music Group, where she worked for nearly 10 years, most recently in the role of Sr. VP of Communications and Marketing.
“I’m thrilled to be working for UMPG as the global company continues to be a major force in fostering talent, driving transparency, protecting copyright, and is fast forwarding new tech innovation. I’m so grateful to Evan and Will for this opportunity to work alongside some of the most creative and progressive executives in the business on behalf of so many of the most important artists, writers and music catalogs in the world,” said Alperin.