Product Partnerships: Lucas Hoge, Veronica Ballestrini

Nashville singer-songwriter Lucas Hoge has teamed with PUREFactory Naturals-Flip Flop Collection and Sandals For Your Neck for a number of specialty cross-promotions and giveaways.
The venture ties with Hoge’s new single, titled “Flip Flops,” co-written by Hoge and JD Wood.

Singer-songwriter Veronica Ballestrini has been named a brand ambassador for Davy Crockett’s Cookies & Cream Whiskey, based in Gatlinburg, Tenn. “I’m so thrilled to be entering into this partnership with Davy Crockett’s distillery,” says Ballestrini. “I not only have a single that I’m proud to be delivering to my friends at radio, but I also have some great whiskey that I’m packin’. My friends at radio better watch out—they haven’t tasted any whiskey like this!”
Ballestrini’s single, “Cookies and Cream” is featured on her sophomore album, Flip Side, which released June 17. Ballestrini co-wrote all 11 tracks on the project.
Chuck Edwards of Davy Crockett’s Whiskey added, “Davy Crockett’s Cookies and Cream Whiskey is proud to be partnering with Veronica. Her strong social media presence and her ability to connect with her fans, along with the release of her single ‘Cookies and Cream,’ made a partnership with her just seem natural.”