Mobile Usage Surpasses Desktop in US
comScore has issued its U.S. Mobile App Report, in part outlining the top 25 mobile apps by unique visitors. According to Talking New Media, the report also finds mobile device usage has now surpassed consumer consumption on a desktop, 60 percent to 40 percent, respectively. This compared to March 2013 when desktops were used 53 percent of the time vs. mobile’s 47 percent.
“Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S.,” notes comScore. “The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital media engagement at 52 percent.”
Pandora ranks as the fifth most accessed app, with 69 million unique visitors, according to Digital Music News. Besting the music streaming app is Facebook (115.4 million), YouTube (83.4 million), Google Play (72.3 million), and Google Search (70.2 million). Other popular iOS and Android apps include Instagram at No. 8, iTunes Radio/iCloud at No. 11, Twitter at No. 14, Netflix at No. 17, and Snapchat at No 18.
The report also notes that more consumers are using Andriod, but iOS users skew younger. Samsung dominates that market with 54 percent share.
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