Brad Paisley Helps Launch Country Lifestyle Channels Online

MyCNMy Country Nation (MyCN), a digital platform for the Country music lifestyle, officially launches in August 2014 with partners Brad Paisley, Taillight, ARC Entertainment, WME and Walmart.

The Omni-channel will be home to dozens of original series with new episodes being launched daily in the first six months. MyCN shows will feature outdoor grilling, hunting, concert road trips, comedy, Vine and YouTube stars, a variety of series, special contents with the biggest names in music and daily viral content. MyCN will have a presence across multiple channels including YouTube, Twitter, Facebook, Instagram and mycountrynation.com.

“We are fired up to be working with such amazing partners which will allow us to provide a platform for ‘Country lifestyle’ concepts that deserve to be seen and enjoyed by the nation’s most passionate audience – Country music fans,” said Tom Forrest, president of Taillight, producer of over 600 hours of programing including CMT Crossroads and award-winning music videos.

“Distribution is morphing rapidly,” said Trevor Drinkwater, CEO ARC Entertainment, an independent film & television company that distributes, produces and acquires content. “My Country Nation will provide a distribution and content creation platform for content creators to deliver great programming to a mass audience. In our partnership with Walmart we will have an opportunity to create an ecosystem to maximize value and awareness for MyCN artists and labels.”

“My Country Nation provides us an opportunity to deliver value to our customers so they can save money and live better,” added Wanda Young, Vice President Media & Digital Marketing, Walmart. “Part of that promise is to celebrate how low prices can facilitate great lifestyle experiences.

Fans will be able to view MyCN content on any device. To find out more information, visit mycountrynation.com.

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] | @EricTParker

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