BandPage Offers Commission-Free Merch on Spotify
Spotify announced Wednesday (Aug. 13) that artists will be able to retain 100 percent of the revenue from merchandise and experiences now available on the streaming service through BandPage, a central digital hub for over 500,000 artists.
BandPage artist experiences can include online concerts, song collaborations, sound-check parties, meet-and-greets, etc. for the more than 40 million active Spotify users. Spotify previously offered commission-free merchandise from Topspin’s ArtistLink, which will eventually be phased out in favor of BandPage. BandPage normally retains 15 percent commission. Neither Spotify nor BandPage will retain a commission on any sales of artist merchandise or experiences listed on Spotify.
Miranda Lambert, who is offering a ball cap and an exclusive koozie and t-shirt bundle said, “My fans are very important to me, so this opportunity to offer them something special is exciting. It’s great that BandPage and Spotify are enabling musicians to connect with their fans in new ways.”
“To get started, head to BandPage and sign in if you already have an account, if you don’t you can create [a free] account at spotify.bandpage.com,” said Mark Williamson, Spotify Director Artist Services. “You just need to upload the things you have for sale and create your offer and they will show up to Spotify’s millions of followers within just a few days.”
BandPage, which began in 2010 as a Facebook integration tool, offers fans photos, music, bio, tour, video and merch with integration with YouTube, Rdio, Rhapsody, Shazam, iHeartRadio, Google, SongMeanings, Xbox.
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