CMA Partners with Video on Demand Provider Music Choice
By: Laura Hostelley
The Country Music Association (CMA) has kicked-off a partnership with Music Choice, the No. 1 free video on demand provider for digital cable television, mobile phone and cable modem users in the U.S.
Starting today (July 21), content from the CMA Music Festival will appear on Music Choice On Demand and Music Choice Music Channels. Included will be behind-the-scenes content from this year’s event as well as music videos from Hunter Hayes, Miranda Lambert, Little Big Town, Tim McGraw, Blake Shelton and Zac Brown Band.
To promote the ABC-TV broadcast of Country’s Night to Rock on Tuesday, Aug. 5 (7-10:00 pm CT), the video service will host a three day campaign featuring artist facts and images across Music Choice’s Pop Country, Country Hits, and Today’s Country Music Channels.
Throughout the rest of 2014, Music Choice will promote the 48th Annual CMA Awards and CMA Country Christmas.
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