Industry Ink (5/5/14)

PLA Media has signed duo The Pfeiffer Twins, comprised of Carrie and Lindsay Pfeiffer, to its roster. The New Jersey natives first entered the national spotlight in 2012, when they became contestants on NBC’s music reality competition The Voice.
“These girls have such an original sound and an incredible passion for their art, no matter what genre of music you like they’ll have something for you,” said PLA Media’s Pam Lewis.

                                                        • • •

Photographer/director Matt Egan recently directed Nashville star Hayden Panettiere in a new ad for Belk as part of the fashion brand’s “Modern. Southern. Music.” campaign. Filmworkers Nashville provided post-production services for the commercial, produced by Coin-Operated Films, which captures the actress arriving on location at the newly-renovated Country Music Hall of Fame for an evening shoot. Egan supervised editorial, performed by Coin-Operated Films’ Charles Newberry, and final post-work completed at Filmworkers.

 • • •

Motion Graphics designer and animator Erik Edmondson has joined the creative team at Filmworkers Nashville. This allows Filmworkers to expand its menu of services, adding design and animation to its core post-production offerings, including editing, color correction, visual effects and editorial finishing. Edmondson has already completed several projects for Filmworkers, including three fully-animated commercials for the Tennessee Lottery and Nashville agency The Buntin Group. He also contributed to a commercial for Alameda Health System and produced type animation for HealthSpring.
“We’re very excited to bring Erik and his artistry to Filmworkers,” says Robert Zimmerman, the company’s executive producer. “He consistently hits it out of the park in terms of creative execution and always works hard to ensure the work exceeds the client’s expectations.”