Live Nation Taps Rakov For Chief Strategy Officer Role

Alan Rakov

Alan Rakov

Live Nation Entertainment has promoted Alan Rakov to the role of chief strategy officer of United States concerts (USC), according to Billboard. Rakov will collaborate with USC leadership to initiate new strategies aimed at enhancing the division’s performance.

Rakov previously worked as Live Nation’s president of revenue management; in this role he launched programs including Platinum, Value Channels and Dynamic Pricing.

He previously worked with Ticketmaster Entertainment in several roles, most recently as head of TicketExchange, Ticketmaster’s secondary market solution.

Before joining Live Nation, Rakov was a professional violinist at the Honolulu Symphony, the Los Angeles Philharmonic and the Hollywood Bowl.

Rakov earned an M.B.A. from The Anderson School of Business at UCLA, has an M.F.A. from The Eastman School of Music, and earned his undergraduate degree at Stanford University.


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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at [email protected]

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