Brett Eldredge, Jana Kramer In Macy's Campaign

Brett Eldredge and Jana Kramer will take part in the return of Macy’s American Icons campaign. The campaign will launch in May, and will include a variety of family events inspired by beloved American pastimes.
Kramer and Eldredge are two of the faces of the campaign, which will also include Ryan Lochte, Ireland Baldwin, and Tommy Hilfiger’s “To Tommy From Zooey’ collection with Zooey Deschanel.
For the second year, Macy’s is partnering with veteran empowerment initiative Got Your 6. In the military, “got your six” is a term that means “I’ve got your back.” Got Your 6 aims to improve veteran reintegration, and celebrate veterans as leaders and civic assets. The coalition focuses on six pillars of reintegration—jobs, education, health, housing, family and leadership, to change the conversation around America’s millions of military veterans.
Kicking off May 17 with “Got Your 6 Saturday,” Macy’s customers can give $3 at any register and receive a savings pass for a day they choose. One hundred percent of the purchase price will be donated to Got Your 6 and its nonprofit partners to empower returning veterans and military families. Exclusions and restrictions apply. Beginning May 14, visit macys.com/gotyour6 for more information.