Azoff MSG Acquires 50 Percent Stake in Burns Entertainment
Irving Azoff
Azoff MSG Entertainment (AMSGE), the joint venture between Azoff Music Management and the Madison Square Garden Company, has acquired a 50 percent stake in celebrity and music procurement firm Burns Entertainment. Financial terms of the deal were not disclosed.
For over 44 years, Burns Entertainment has represented many consumer brands, working to match them with celebrities and licensing music for advertising campaigns and promotions. Burns has worked globally on behalf of companies including Unilever, Dr. Pepper, Snapple Group, Beam Global, Audi, Sprint and hundreds of others.
“We are thrilled to have Burns as part of the AMSGE family,” said Irving Azoff, CEO of Azoff MSG Entertainment. “Bob Williams, Doug Shabelman, and Marc Ippolito have built a globally recognized business and we are looking forward to helping take it to new heights.”
AMSGE recently acquired a 50 percent stake in Pop2Life (P2L), an experiential marketing and music agency that specializes in branded entertainment, social experiences, and unique promotions.
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.
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