Average Joes Gains Stake in Mega Truck Series
Average Joes Entertainment has acquired a 50 percent ownership stake in extreme outdoor sports racing series Mega Truck Series (MTS).
The series will launch its third season this weekend at Bama Jam Farms in Enterprise, Ala.
Shannon Houchins, CEO/Average Joes Entertainment, says, “We have always shared a common lifestyle fan base. This deal allows us to maximize the overall fan experience with a combination of big truck races and music as well as create bigger and better on-site marketing opportunities for our sponsors.”
The 2014 race series will consist of seven races from April-September, with MTS Nationals and Series Finals in late Fall 2014. The 2015 season will expand to 10 races.
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.
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