John Rich Launches Lifestyle Brand Redneck Riviera

John Rich has launched the lifestyle brand Redneck Riviera. Rich made the announcement during a press conference at Spinnaker in Panama City Beach, Fla., along with Doug Allen of FunTees, and Sparky Sparkman, owner of Spinnaker.
The merchandise line includes tank tops, shirts and headgear for men and women, as well as accessories including koozies, drinkware, license plates and decals. A line of youth merchandise should be made available online soon.
Rich serves as the brand ambassador and is involved in decisions regarding design, marketing, promotion and retail/licensing partners. Delta Apparel, Inc. and To The Game serve as the merchandising arm, while Earthbound handles brand management and licensing.
“After seeing so many people enjoying the laid-back, carefree beach lifestyle of the ‘Redneck Riviera,’ I realized it is not just a place,” said Rich during the press conference. “It’s a state of mind that can be found coast to coast and every land-locked town in between. My main goal is to make sure this product lives up to the lifestyle,” he continued.
For more information, visit redneckriviera.com.