William Morris Endeavor Entertainment is set to invest in six new strategic alliances in the Country music fest space, according to Billboard.biz.
Many of the concerts are under the Country Thunder brand with Premier Global Production, which already has Country Thunder festivals in Florence, Ariz.; Twin Lakes, Wis.; and the Texas Thunder festival in Midland, Texas; as well as the Craven (Sask.) Country Jamboree.
WME will also partner with the Williamette Country Music Festival in Brownsville, Ore.; and the Cape Blanco Country Music Festival in Sixes, Ore. Both are sponsored by Bi-Mart.
“WME is looking for great opportunities to expand into other businesses, and forming a strategic alliance with festivals is a good business practice we want to continue to do,” says co-head of WME’s Nashville operations Rob Beckham, co-head of WME’s Nashville office.
The Country music festival sector is ripe for growth; in the past two years, Live Nation’s Country Music president Brian O’Connell created the Watershed at the Gorge in George, Wash.; and the Faster Horses festival in Brooklyn, Mich.
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