Viacom Music and Logo Group debuted CMT Artists App for iPhone, which delivers Country fans exclusive content including performances, music videos, interviews, news and more directly from their favorite stars. Additionally, the app will serve as a starting point for fans to discover new music and artists including sound ID and lyrics search. CMT Artist is the expanded mobile companion to Artists.CMT.com that powers CMT/MTV/VH1’s 100 million homes on-air.
“Despite the huge popularity and growth of country music, there’s an over apparent lack of recognition that these fans are active smartphone users,” said Shannon Connolly, Senior Vice President of Music Strategy for Viacom Music & Logo Group. “With the launch of the CMT Artist App, we’ve created a genre specific experience that benefits both the artist and the fan to deliver the type of exclusive content and direct fan-to-artist relationship that only CMT can provide.”
CMT is partnering with season four winner of The Voice Danielle Bradbery to feature an exclusive five-song performance including her single, “The Heart of Dixie,” as well as “Talk About Love,” “Never Like This,” “My Day,” and “Wild Boy” from her recently released self-titled debut album as part of CMT’s music discovery multiplatform “Listen Up” initiative.
With the app, fans can expect exclusive artist content, retro archive footage, artist at-a-glance information, and more.
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