CMA, CRS Team For Research Session on Country Radio

The Country Music Association is partnering with Country Radio Seminar to present a session on radio’s path to the future. The session, entitled “Building a Strong Brand No Matter What Technology Does,” will be presented by veteran media strategist Mark Ramsey of Mark Ramsey Media and Karen Stump, CMA’s Sr. Director of Market Research. The session will take place Thursday, Feb. 20 (11:00–11:50 AM/CT) during Country Radio Seminar, which is slated for Feb. 19-21 at the Nashville Convention Center.
The session will focus on the declining attention span of consumers, understanding consumer needs in relation to radio, and discussing what type of content is radio’s best bet for the future. This is not a session about digital, but will reinforce the idea that more is not necessarily better.
“Technology does not equal branding and Mark’s insights help peel away the clutter of today’s ever-changing technology options and bring consumer relevance into focus,” said Stump. “CMA is thrilled to be able to share Mark’s wisdom and research with CRS attendees and provide them with tools for identifying their opportunities for success.”
“Radio is suffering a crisis of attention,” said Ramsey. “The solution to this problem is not more social media, better apps, a slicker stream, or some new techno-integration in the auto dashboard. The solution is to understand what ‘jobs’ consumers are ‘hiring’ radio brands for and how easy or hard it is for those ‘jobs’ to be disrupted by other media and other technology.”