Shelton Works With JCPenney to Support USO
Blake Shelton recently worked with JCPenney for a new Christmas commercial that features The Voice star singing “Silent Night” with USO families in the background, according to Adage. As part of the promotion, JCPenney held a “pop-up” concert at its Manhattan Mall store in Greeley Square, with Shelton singing along with a chorus from the USO to support the retailer’s “Jingle Mingle” promotion.
The chain is donating for every customer who uploads videos of themselves singing “Silent Night,” which has resulted in a $1 million check to the USO thus far.
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.
Latest posts by Jessica Nicholson (see all)
- CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
- Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
- Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020
Leave a Reply
Want to join the discussion?Feel free to contribute!