• ABOUT
    • Contact
    • The Team
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • Newsletter (Archives)
    • SIGN UP (FREE!)
  • SUBSCRIBE
  • STORE
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu

McGrady Joins BMLG as Sr. Manager, Partnership Marketing

December 2, 2013/by Jessica Nicholson

Sarah McGrady

Sarah McGrady. Photo Credit: Steven C. Knapp


Sarah McGrady has joined Big Machine Label Group as Sr. Manager, Partnership Marketing. In her new role, McGrady will assist in managing and soliciting strategic partnerships for the label group’s Big Machine Records, The Valory Music Co. and Republic Nashville imprints. McGrady will also also manage artist affinity data to better position BMLG’s artist roster with a broad spectrum of brands.
McGrady previously worked at the Country Music Association. After joining the CMA in February 2009, McGrady was involved with major events such as CMA Music Festival, CMA Awards, CMA Country Christmas and CMA Marketing Summit. McGrady was also involved with developing the CMA EDU initiative across college and university campuses. McGrady is the current President of SOLID (Society of Leaders in Development), and has previously contributed to the PR Task Force with the WMBA (Women in Music Business Association) and volunteers with St. Jude, Habitat for Humanity and Cross Point Community Church.
“We are thrilled to welcome Sarah to the team. Her passion for the format and drive made her the perfect addition to our Partnerships division,” said John Zarling, SVP, Partnership Marketing & Promotion Strategy. “In a short time, Sarah’s been involved with an impressive list of brand deals, and we look forward to applying her creative thinking with promotions across our roster of artists.”
“I am thrilled to be joining the phenomenal team that is the Big Machine Label Group. Their strategic planning and innovation are unmatched and I am excited for the opportunity to combine two of my passions, brands and Country Music, to further the reach of their exceptional artist roster,” said McGrady.
McGrady can be reached at Sarah.McGrady@bmlg.net.
 
 

  • Author
  • Recent Posts
Jessica Nicholson
Jessica Nicholson
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.
Jessica Nicholson
Latest posts by Jessica Nicholson (see all)
  • CMA Honors Robert Deaton With Chairman’s Award - December 4, 2020
  • Nashville Symphony, Nashville Musicians Association Reach Agreement - December 4, 2020
  • Zach Williams’ “Chain Breaker” Is Most-Added On ‘MusicRow’ CountryBreakout Radio Chart - December 4, 2020
Share this entry
  • Share on Facebook
  • Share on X
  • Share on LinkedIn
  • Share by Mail
https://music-row-website-assets.s3.amazonaws.com/wp-content/uploads/2013/12/10184306/sarah-mcgrady111.jpg 568 400 Jessica Nicholson https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Jessica Nicholson2013-12-02 10:12:142013-12-02 10:12:14McGrady Joins BMLG as Sr. Manager, Partnership Marketing
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply Cancel reply

You must be logged in to post a comment.

RECENT NEWS

  • Jason & Rhonda Halbert Bring ‘Caretaker’ To Life With Star-Studded Audiobook July 3, 2025
  • MusicRow Weekly (Artist Roster, News, Charts, More…) July 3, 2025
  • Music Will Announces New National Advisory Board July 3, 2025
  • Bailey Zimmerman & Luke Combs Top MusicRow Radio Chart July 3, 2025
  • Cole Swindell Teams With Mountain Dew To Fight Thirst July 4th Weekend July 3, 2025
  • Daily Lineups Unveiled For Marcus King Band Family Reunion July 3, 2025
  • DISClaimer Single Reviews: Trisha Yearwood Wins Disc Of The Day July 3, 2025
  • Discover Sooner Taps Emma Kiefer As Next Publisher Writer Experience Mentor July 3, 2025
  • 3G Productions Expands With Nashville Location July 3, 2025
  • Post Malone Opens Bar On Lower Broadway July 3, 2025

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2025 Music Row Enterprises, LLC - Enfold WordPress Theme by Kriesi
Website hosted by Nashville web design company, All My Web Needs.
  • Link to Facebook
  • Link to X
  • Link to Instagram
Scroll to top