Zarling Named BMLG's SVP/Partnership Marketing & Promotion Strategy

Big Machine Label Group (BMLG) President/CEO Scott Borchetta has upped John Zarling to SVP/Partnership Marketing & Promotion Strategy. Zarling, who has been with the label since it’s launch in 2005, will lead a rebranded team with focus on strategic partnerships and promotion strategy across BMLG’s Big Machine Records, The Valory Music Co. and Republic Nashville imprints.
“John Zarling and I will mark ten years together in 2014. There’s no earthly way that the Big Machine Label Group would be what it is today without his undying support, belief, friendship, vision, creativity…I literally could go on and on. JZ is simply one of the brightest execs in the business and one of my favorite people on the planet. I couldn’t imagine doing what I do every day without him. And I hope I never have to! Great job and congratulations!!!” said Borchetta.
“I am honored and excited to be given the ability to be creative in exploring new business opportunities,” notes Zarling. “I stand with an incredible team of individuals whose passion and drive are infectious. Scott has brought so many great artists and executives together here at this company…I can’t wait to see what new roads we will be able to go down in the years ahead.”
Zarling will lead the Partnership Marketing & Promotion Strategy department team, which includes National Director/Promotion Strategy Mandy McCormack, Director/Partnership Marketing Jackie Campbell and Coordinator/Partnership Marketing & Promotion Strategy Christine Drexel.
Prior to BMLG, where he was most recently the VP/Promotion & Media Strategy, Zarling spent six years at UMG Nashville in various roles. Originally joining Mercury Records in September 1999 as Mailroom Supervisor, he entered the Mercury radio promotion department in 2001 and was elevated to Manager, Charts & Syndication for the MCA, Mercury & DreamWorks imprints in 2004. A graduate of Belmont University’s Curb College of Entertainment & Music Business, Zarling also enjoyed stints at Decca Records, MusicRow and The Press Network in the late 1990s. Throughout his career, Zarling has been an integral part of 46 #1 hit songs and Billboard reinforced Zarling’s impact on the industry by placing him among the Top 40 Under 40 executives in 2012.