CMT Launches Video App Including On-Demand Viewing
CMT has launched its first video app tied to its programming, featuring TV Everywhere functionality and co-viewing. As an introduction to the app, CMT will pre-release the first episode of the new season of its hit series Sweet Home Alabama exclusively in the app a week before its premiere on television. Beginning today (Thursday, Nov. 7), fans will be able to download the new app for free on iPhone and iPad. In the coming months, CMT will launch CMT Artists, a separate music app experience that will simplify the process of discovering and connecting with artists. RAM Truck brand is the exclusive launch partner of CMT’s app.
“With this launch, we’re giving fans more opportunities to access their favorite shows and characters, while at the same time providing new ways to work with our cable and ad partners,” said Martin Clayton, VP of Connected Content for CMT. “This new app experience will immerse our audience in the CMT brand and allow us to deliver them new video content every day.”
The app provides fans with a library of current episodes and full seasons of hits including Dog and Beth: On The Hunt, Dallas Cowboys Cheerleaders: Making The Team and Cassadee Pope: Frame By Frame, as well as retro favorites like Trick My Truck via TV Everywhere. Access to full-length episodes in the CMT app will be included as part of a subscriber’s TV service package from any one of 10 distributors, including AT&T U-verse, Bright House Networks, Cablevision, DirecTV, EPB Fiber Optics, Hawaiian Telcom, RCN, Suddenlink, Time Warner Cable and Verizon FiOS, which collectively reach almost 50 million homes. Subscribers sign in with their TV provider credentials to watch full episodes. All users will be able to access unique content that extends the narrative of the show, including after shows, cast interviews and original webisodes.
Recently, MTV became the first network to pre-release an entire season of a series, Wait ‘Til Next Year, in its app prior to its premiere on television.
The new CMT app will offer a new co-viewing “connect” experience that will filter the best tweets from Twitter and allow fans to discuss their favorite shows and characters in real time with other fans or with the show’s cast on the app or via Facebook.
The CMT App is available for free from the App Store on iPhone, iPad and iPod touch or at AppStore.com/CMTApp.
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