Twitter Does Mock NYSE Run In Advance Of IPO

Twitter did a mock run of its upcoming IPO on the New York Stock Exchange last Saturday, in part to hopefully avoid any glitches similar to those Facebook encountered upon making its debut on the Nasdaq, according to the Associated Press. The weekend test run, (the first-ever for the NYSE,) was reportedly successful, with traders from member firms running simulated buy and sell orders, testing the system’s flow to assure smooth sailing.
The company is expected to go public in the next few weeks trading under the ticker TWTR, and plans to offer up 70 million shares in the range of $17-20 apiece, which will possibly yield the company $1.6 billion.
“This morning’s systems test was successful, and we’re grateful to all the firms that chose to participate,” NYSE spokeswoman Marissa Arnold said via a statement. “We are being very methodical in our planning for Twitter’s IPO, and are working together with the industry to ensure a world class experience for Twitter, retail investors and all market participants.”
The company is the biggest tech offering since Facebook. Gains in the stock market have increased the demand for IPOs, as over 150 companies have gone public this year, up more than 50 percent from 2012, according to tracking firm Renaissance Capital.

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Lorie Hollabaugh

Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at lhollabaugh@musicrow.com.

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