CMA Offers Virtual Awards Experience With CMA 360

Artwork for "The 47th Annual CMA Awards"For the first time ever, the CMA Awards will offer an all-access camera experience placed directly in the fans’ hands on with CMA Awards 360. The virtual backstage pass will allow fans access to 11 different camera views of the red carpet, backstage, the control room and director’s chair, the audience, and the press room before and during the awards Nov. 6. The cameras put viewers in control, giving the user a “choose your own adventure” experience, where they can watch what they want, when they want during the three-hour broadcast. 

“Today’s Country Music fans are sophisticated and tech savvy, and they crave a second-screen experience for Country Music’s Biggest Night,” said Ben Bennett, CMA Director of Digital Strategy. “We’re excited to engage the format’s passionate fans in this new way, while bringing them closer than ever before to the behind-the-scenes action at the most prestigious Country awards show.”

The live streams start at 5 p.m./ET on Wednesday, Nov. 6 at the start of the red carpet, and will continue through the live, three-hour CMA Awards broadcast at 8:00 PM/ET on the ABC Television Network.


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Category: Artist, Awards, Featured, Organizations

About the Author

Hollabaugh, a staff writer at MusicRow magazine, has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected]

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