Luke Bryan's 'Party' Biggest Debut Since 2004

It’s Luke Bryan‘s world this week, we just live in it. The singer-songwriter’s latest album, Crash My Party, exceeded sales expectations in its debut week, selling 527,783 units and bowing at the pinnacle of the Nielsen Soundscan Top 200 rankings. Party gives Bryan the biggest sales debut for a Country male artist since 2004.
This makes Bryan and Taylor Swift the only two country artists who have sold more than a half-million copies of an album in a single week since 2008. This is Bryan’s second consecutive Top 200 No. 1 album.
“I’ve never been this excited about an album that I have put out, and the response I have gotten is really humbling and mind-blowing to me,” says Bryan. “I am lucky to have some of the best fans in the world, and I am happy to see them enjoying this album as much as I do. I’m just so thankful for my fans and for Country radio for the amazing support.”
Bryan’s sales have earned him top billing on several sales charts this week. The feat nets the Georgia native the Top Country album this week. Sales of his previous efforts lifted as well; he holds three of the Top 10 current Country albums with Party at the pinnacle, Tailgates & Tanlines sitting at No. 4 and Spring Break at No. 9. His sophomore album Doin’ My Thing is currently the No. 1 Catalogue Country album, and his debut project I’ll Stay Me is at No. 5 on the Country catalogue rankings.

Forty-two percent of Crash My Party‘s first-week sales were digital album sales (222,000 copies), making Party the No. 1 digital album overall and the No. 1 digital Country album.

Bryan also crashed the singles rankings, with his current single “That’s My Kind of Night” selling 164,000 copies to become the top Country track this week and the No. 4 overall track.
The success comes on the heels of a whirlwind launch week, where Bryan appeared on numerous national television appearances, including NBC’s Today Show Summer Concert Series, ABC’s Jimmy Kimmel Live! and E!’s Chelsea Lately. Crash My Party is Luke’s fourth studio album which follows his double-Platinum 2011 album tailgates & tanlines.
A hearty congratulations to Bryan and his entire team!

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Jessica Nicholson

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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