Concrete/TEC Direct Media, a media planning and buying agency for music and entertainment marketing, has partnered with TriVu Media, a provider of broadcast-style advertising data for online video, to create a new service called “BuyNOW” to connect online video advertising with entertainment sales.
The solution leverages TEC Direct’s M3D® media buying platform with TriVu Media’s ability to search the Web for targeted video advertising inventory. The approach matches video advertising opportunities for auction/sale on various exchanges and demand-side platforms, with highly detailed information about the actual video.
“BuyNOW” identifies the right content most likely to generate the intended outcome, like a sale on a partner web site (Amazon or iTunes), a studio-owned web store or artist site.
Working with the Concrete/TEC Direct media team, entertainment marketers can implement their own buy-side strategies by aligning with content most likely to drive purchases. Areas of specialization include: Adult Contemporary, Hard and Modern Rock, Pop, Country and Urban music as well as theatrical and Blu-ray disc releases.
“Buy-like-TV is the oft-stated digital marketing goal of many entertainment marketers,” said Charles Fetterly, President of TEC Direct Media. “Much like cable TV revolutionized music marketing in a previous generation, online video is doing the same today. The segment-exclusive partnership with TriVu Media creates a scalable and predictable marketing platform nobody else can match.”
“Concrete/TEC-Direct is constantly vetting out different online platforms and presenting our clients only those we feel meet entertainment industry requirements,” said Concrete Marketing CEO Bob Chiappardi. “We’ve successfully tested “BuyNOW” and we believe it’s head and shoulders above other platforms. Best of all it comes with a cost of entry that is affordable to all our clients.”
For more information, visit tec-direct.com.
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