CMT Taps NBCUniversal Veteran as VP, Consumer Insights and Research

CMT has tapped NBCUniversal and ABC Television veteran Justin Wyatt for the newly-created position of Vice President Consumer Insights and Research. Wyatt is responsible for managing and leading all CMT qualitative research efforts across all platforms, and helping guide show development and strategic programming initiatives. Working alongside Viacom Media Network’s NY-based research team, Wyatt reports to CMT President Brian Philips and is based out of CMT headquarters in Nashville.
“We talked to many of the brightest minds in Research about this position. The sheer range and depth of Justin’s knowledge and experience in television research is stunning. He’ll provide essential guidance for the network as we continue to grow,” said Philips.
While at NBCUniversal, Wyatt was Vice President Primary Research, responsible for leading primary research initiatives for E!, Style Network, G4, FEARnet, and selected digital properties. Previously, he was a senior research consultant for the Hypothesis Group, where he handled multiple projects and worked on the business implications of research findings for media and TV clients. Wyatt’s career also includes time at ABC Television Network, Frank. N. Magid Associates’ Entertainment Division and University of Arizona’s Department of Media Arts. Wyatt is the author of High Concept: Movies & Marketing in Hollywood and co-editor of Contemporary American Independent Film: From the Margins to the Mainstream.
Wyatt earned a Ph.D and M.A. from the University of California, Los Angeles’ Department of Film and Television and received his B.A. from the University of British Columbia’s Department of Economics. He recently relocated to Nashville from Los Angeles.