Clear Channel Media and Entertainment has partnered with Big Machine Label Group to launch The Band Perry‘s sophomore album, Pioneer. The sibling trio’s second album is set to release tomorrow (April 2), when Clear Channel will launch a two-week on-air and online Artist Integration Program using Clear Channel’s platforms to introduce Pioneer to fans and listeners.
The program will also feature an intimate performance by The Band Perry for iHeartRadio Live at the iHeartRadio Theater presented by P.C. Richard & Son in New York City on April 3. The trio’s performance for iHeartRadio Live will also stream live for fans at iheartradio.com/thebandperry.
The campaign aims to increase audience awareness of their new album across more than 115 participating Clear Channel Country radio stations featuring custom content and spots. A series of on-air spots created by Clear Channel’s top Imaging Directors will run across its network of Country stations nationwide and their online station streams, featuring audio clips from an exclusive interview with the trio.
The Band Perry will also receive featured placement on iHeartRadio.com as well as banner ads and a custom content portal to drive listeners to purchase Pioneer on iTunes.
“Clear Channel’s Artist Integration Program is a great way for both established groups like The Band Perry as well as emerging artists to introduce their new music to listeners by leveraging our un-matched, multi-platform promotional power,” said Tom Poleman, President of National Programming Platforms, Clear Channel Media and Entertainment. “We are thrilled to partner with Big Machine Label Group to launch The Band Perry’s second album, Pioneer, to fans through the custom created Artist Integration Program and celebrate its release with the intimate performance for iHeartRadio Live in New York City.”
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