Sony Nashville Names Marketing Director
Rachel Fontenot
Paul Barnabee, Sr. VP Marketing at Sony Music Nashville, today announced that Rachel Fontenot has been promoted to Director of Marketing for Sony Music Nashville, effective immediately.
In her newly expanded position, Fontenot will have oversight of the development and execution of strategic and tactical marketing campaigns for her assigned artists, including Kenny Chesney, Sara Evans, Jake Owen, Love and Theft, Bush Hawg and Angie Johnson. She will also facilitate international marketing efforts for the entire Sony Music Nashville roster.
“I first hired Rachel years ago after her time with us as an intern,” said Barnabee. “Her unparalleled work ethic was evident even then, and over the years I’ve watched her play a vital role on our marketing team, time and time again. She brings a great deal of experience, knowledge, and passion to this role, and she is a true asset to our artists. I am thrilled to announce her promotion.”
A 12-year veteran of the company, Fontenot began her career with Sony Music Nashville as a receptionist for RCA Label Group-Nashville and has held several positions of increasing responsibility within sales, artist development and marketing, culminating in her most recent role as Associate Director, Marketing prior to her promotion.
A New Orleans, La., native, Fontenot holds a Bachelor of Business Administration degree in Music Business from Middle Tennessee State University, where she also minored in Marketing and Mass Communications.
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