Nashville’s Filmworkers provided editorial, color grading and other post-production services for “American Heart,” the new music video from Faith Hill. Film and television editor Adam Little edited the video, which includes a dance duet between Hill and 10-year-old sensation T.J. Jones. Working simultaneously with Little, colorist Jimmy Cadenas performed color grading, applying the final polish to the video’s rich, playful, All-American look.
Directed by Trey Fanjoy, the video weaves performance imagery with dance sequences in which Hill and young T.J. Jones perform on a stage in front of a giant American flag made of flashing red, white and blue lights. A large projection screen, also positioned behind the dancers, displays images of American cities, people and icons. “American Heart” is the first single from Faith Hill’s forthcoming album of the same name.
Fanjoy notes that editing and grading the video at the same facility offered both practical and artistic advantages. Among other things, Cadenas’ grades could be immediately applied to Little’s cuts. “Raw footage from digital cameras has a very flat look,” she says via a release. “Although this allows for great color flexibility in grading the final video, showing rough cuts to clients with milky, non-color-corrected footage is not optimal. In doing the post production at Filmworkers, we were able to work simultaneously on different parts of the process. As we were editing with Adam, we were color grading the rough cuts with Jimmy. This way each version was always presented to the artist with stunning color.”