Bojangles’ restaurant chain has announced a new partnership with American Idol star and Mercury Nashville artist Scotty McCreery, who will be featured in the company’s multimedia ad campaign.
As part of the campaign, fans can get a free song download of “First Noel,” “Jingle Bells” or “O Holy Night” from McCreery’s new album Christmas with Scotty McCreery. Cards with a unique download code will be available beginning Nov. 26.
TV spots and radio commercials include the singer’s “Water Tower Town” remixed as “Bojangles’ Town,” in addition to in-store posters and counter cards featured across the company’s 10-state footprint.
“I’m proud to partner with a great Southern brand like Bojangles’ that’s been such a big part of my life growing up in the Carolinas,” said McCreery.
McCreery, a longtime fan of Bojangles, has previously been seen sporting an “It’s Bo Time!” t-shirt and eating Bojangles’ meals throughout his time on American Idol.
The young singer recently wrapped with Brad Paisley’s Virtual Reality Tour 2012, and is currently pursuing his undergraduate degree at N.C. State University.
Category: Artist, Featured, Sales/Marketing
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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] | @EricTParkerView Author Profile
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