BMLG Promotes Kelly Rich

Kelly Rich

The Big Machine Label Group announced the promotion of Kelly Rich to Senior Vice President of Sales, Marketing and Interactive. Previously VP of the department, Rich will further lead sales and marketing efforts for the label’s roster which includes Taylor Swift, Tim McGraw, Rascal Flatts, Reba, The Band Perry and many more.

Since Rich joined the label in 2006, BMLG has achieved over 27 million album sales. Her most recent accomplishments include Swift’s new album, RED, and work with key physical and online retailers to achieve major marketing presence across multiple media platforms. Additionally, Rich has been named a Billboard Women In Music honoree twice.

“Kelly arrived right around the release of Taylor’s first album – right when the company was taking flight,” said Scott Borchetta, President and CEO of BMLG. “She has been instrumental in making sure we didn’t miss any opportunities in the retail space from day one and helped establish us as real and respected players in an extremely competitive environment.”

Rich is an industry veteran with over 22 years of experience in marketing and sales. Previously, she was the Vice President of Sales for Universal Music Group Nashville and was a part of the Dreamworks and BMG/Arista sales team.


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Category: Featured, Label, Sales/Marketing

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine,, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] | @EricTParker

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