Trace Adkins Joins 2013 ‘Celebrity Apprentice’ Cast

It was revealed on the Today Show that Trace Adkins will be among the contestants for Donald Trump’s 2013 NBC show All-Star Celebrity Apprentice.

Adkins will compete on behalf of the American Red Cross, for which he is a recent addition to the Celebrity Cabinet and spokesperson for its holiday campaign.

“When my home was claimed by fire last year, Red Cross volunteers were among the first on-site,” Adkins said. “They looked after my family when I couldn’t be there and offered help. We were fortunate because we could replace the things we lost but that’s not always the case for every disaster victim. That’s when the Red Cross steps in.”

Entertainment Weekly reports that former winner John Rich will appear as an advisor alongside Piers Morgan, Joan Rivers, and Arsenio Hall.

Adkins will compete with 13 other business-savvy celebrity contestants to win a $250,000 bonus check and raise awareness for the charity of their choosing.

Filming begins Monday (10/15) with cast members Stephen Baldwin, Gary Busey, Penn Jillette, Lil Jon, Bret Michaels (2010 winner), Dennis Rodman, Dee Snider, Marilu Henner, La Toya Jackson, Claudia Jordan, Omarosa (first season contestant), Lisa Rinna, and Brande Roderick.

Last season, The Celebrity Apprentice raised a record $3.1 million for charity.

All-Star Celebrity Apprentice will air Sundays on NBC in 2013. Adkins previously supported the Food Allergy & Anaphylaxis Network for his 2008 appearance on the show.