Nokia Music Sets Sights on Nashville

Pictured (L-R): Theo Gupta/Nokia, Anthony Montenegro/Nokia, Henrik Bowadt/Nokia, Lila Gerson/Billboard, Maggi Demko/MAC Presents, George Couri/Triple 8 Management, Marcie Allen/Mac Presents, Mike Eli, Ray Waddell/Billboard, Chris Thompson, Elizabeth Mitchell/Nokia, Jon Jones, James Young

Nokia hosted a luncheon in the Rotunda at the Country Music Hall of Fame and Museum Friday afternoon (10/19) celebrating the launch of Nokia Music, a mobile streaming service exclusive on Nokia Lumia 900 and 710 handsets.

Currently available through AT&T, Nokia Music offers unlimited ad-free music on over 150 multi-genre playlists maintained by “expert US based musicologists” and artists themselves including Eli Young Band, Rihanna, Lady Gaga, and Lana Del Ray, among others.

“Listeners also have the opportunity to scan personal music collections to build channels with similar and familiar tracks as well as recommendations,” said Anthony Montenegro, Nokia Music, Head of Americas. “You can cache up to four channels on the phone itself for offline listening.”

With a catalog of over 16 million tracks, the advertisement-free service requires no registration or subscription.

Friday’s event featured an acoustic set by Eli Young Band and was hosted by Billboard’s Ray Waddell. Nokia presented a $10,000 check to Musicians On Call, which is celebrating 5 years of service in Middle Tennessee.

“The support from Nokia Music will allow us to keep providing live and recorded music to the bedsides of patients in the healthcare facilities in Nashville,” said Scott Welch, Chairman of the Board at Musicians On Call. “We look forward to continuing collaborations with them.”

Consumers who already own the specific Lumia devices can download the Nokia Music app from Marketplace.

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] | @EricTParker

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