Yamaha Corporation of America has launched Yamaha Entertainment Group of America, a new record label services division for rising and established artists. To support this new venture, the company has built a full-service recording and video production studio in Franklin, Tenn. to help artists record, produce, and market their original content. Alternative Distribution Alliance (ADA) will carry the company’s releases.
“For nearly five decades, Yamaha has been the world leader in artist endorsements. It was a natural progression to take the next step and provide what our artists needed at a critical time in music history,” said Chris Gero, Founder of Yamaha Entertainment Group of America. “Our goal is to significantly enhance the services we provide, while maintaining the level of quality our artists have come to know us by.”
Currently recording in the new facility is London-based rock band, Leogun, which is affiliated with Elton John’s Rocket Entertainment Group. The band’s debut single “Let’s Be Friends” was released yesterday (9/11) and they will perform at the Yamaha Entertainment Group launch party tomorrow (9/13) at the Whisky A Go Go in Los Angeles.
The new division will oversee Yamaha’s artist relations departments in New York, Nashville, Indianapolis and Los Angeles. More info here.