Pandora Announces July 2012 Audience Metrics
Pandora has released new metrics for the month of July 2012 which include listener hours of 1.12 billion, an increase of 76% from 637 million during the same period last year.
Share of total U.S. radio listening for Pandora in July 2012 was 6.13%, an increase from 3.51% at the same time last year.
Active listeners were 54.9 million at the end of July 2012, an increase of 48% from 37.1 million during the same time period last year.
Last week, Digital music service Spotify revealed it now has 15 million active users and 4 million paid subscribers worldwide.
Sherod Robertson is President and Owner of MusicRow Enterprises. He oversees all operations and develops strategic initiatives for MusicRow magazine, RowFax, and MusicRow's CountryBreakout chart. Robertson previously served as Director of Finance of Arista Records after beginning his career as Vice President of Finance and CFO at Reunion Records.
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