Underwood’s “Blown Away” Promoted with New App

Sony Music Nashville partnered with augmented reality platform and app leader, Aurasma to launch a promotional campaign for Carrie Underwood’s No. 1 album, Blown Away.

Triggered by aiming an app-equipped device at the cover image of Blown Away, the free iPhone, iPad, and Android program launches exclusive and interactive video of Underwood. Check out a video of the app in action during CMA Music Festival here.

“We are excited to embrace a cutting-edge technology like augmented reality to help give fans something special and provide a cool, unique connection between the artist and audience,” said Gary Overton, Sony Music Nashville chairman and chief executive officer. “Sony Music Nashville is excited to watch this fun idea unfold and is eager to partner with Aurasma on other future campaigns.”

Aurasma gets its name from the ability to deliver interactive animated and video content called “Auras.” Aurasma is part of software company Autonomy – an HP Company. For more information, click here.

Blown Away debuted at No. 1 on Billboard’s Top Country albums when it was released on May 1, making Underwood only the second country artist in chart history to have her first four albums debut at the top of the chart.

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Category: Artist, Featured, Sales/Marketing

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] @EricTParker

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