The Big Machine Label Group has announced the launch of Big Machine Music, an expansion and re-branding of the label’s existing publishing company Super 98 Music. Music publishing veterans Mike Molinar and Martha Earls will lead the new venture, overseeing songwriter signings, artist/writer and catalog growth.
“Mike & Martha are perfectly aligned with our strategy of development and vision on how to build out Big Machine Music. I’m really thrilled that they are bringing their passion and expertise as they join us and put our company squarely into the publishing world,” said Big Machine Label Group President and CEO Scott Borchetta.
Earls and Molinar have a combined 30-plus years experience with Nashville publishing companies. Most recently, the two partnered in the boutique publishing and writer/artist management company Effusion Entertainment, which developed Republic Nashville’s Greg Bates through a joint venture with Super 98 Music.
Prior to Effusion, Molinar and Earls were partners in Elevation Music Publishing, which generated the hit “Easy” by Rascal Flatts with Natasha Bedingfield. Additionally, the company placed songs with Brantley Gilbert, Brad Paisley, Blake Shelton, and more.
“Martha and I are honored to extend Scott’s vision into our incredible songwriting community. With the horsepower of the entire Big Machine team, we look forward to the opportunities that we can collectively offer our current and future songwriters and artist/writers,” says Molinar, who will serve as Vice President of Creative.
Big Machine Music Publishing artist/writers include The Valory Music Co.’s Justin Moore, Republic Nashville’s Sunny Sweeney and Greg Bates and Broken Bow’s Dustin Lynch. Additionally, Effusion’s writer management clients will be represented through Big Machine Music Publishing.
Earls will also continue day to day management duties for Bates.
This is the latest in a series of big announcements for BMLG, following the recent addition of superstar Tim McGraw to the roster, and the company’s sponsorship of Indianapolis 500 winning driver Dario Franchitti.