BMLG Adds Canadian Marketing Manager

Sherry Sinclaire

The Big Machine Label Group and Universal Music Canada have announced the addition of Sherry Sinclaire as Marketing Manager.

In her new role, Sinclaire will oversee production, marketing, sales, and publicity initiatives for BMLG in Canada. She joins Angela Borchetta White, who was recently announced as National Director of Country Radio in Canada, and will be based out of Universal Canada’s Toronto offices.

Sinclaire began her career at Ticketmaster and became one of the first employees at MCA/Universal Concerts Canada’s (Live Nation) Western Canadian offices. She also served with Virgin Records and Warcon Records, working in promotion, marketing and publicity. She has also served as the Canadian Label Manager for Sanctuary Records. Most recently she spent close to four years with TELUS as Marketing Manager/Content Programming, helping the company’s digital music shop become the No. 1 mobile music partner and No. 2 digital retailer in Canada.

“I am thrilled to be joining the team at Big Machine Label Group. It is an honor to be asked to join a family that passionately believes in their artists,” said Sinclaire. “I look forward to working closely with the team, in conjunction with Universal Music Canada, to ensure that Canada remains an important piece of our artists’ careers.”

Reach her at Sherry.Sinclaire@umusic.com or 416-718-4090.