The celebrity partnership was reported in early March and will extend to the trio’s May 16 tornado benefit for Henryville, IN. The campaign will also include print, radio, digital, and retail integrations.
Fans also have a chance to win a visit with the band in Nashville as part of the “Drink Positive Sweepstakes with Lady Antebellum” on Facebook.
Tuesday night (5/8) on NBC’s The Voice, Lady Antebellum debuted a new single, “Wanted You More.” The group performed just before Blake Shelton‘s teammate, Jermaine Paul was chosen as the Season 2 winner.
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About the AuthorEric T. Parker oversees marketing initiatives and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] @EricTParker
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