Digital Agency Opens Music Row Regional Office

Sparkart South VP, Elyse McKenna

Oakland-based web developer and leading digital agency Sparkart has unveiled its new regional office on Nashville’s Music Row, where it will serve upscale businesses, artists, and leisure clientele.

Sparkart CEO Naveen Jain has appointed Elyse McKenna to Vice President of Sparkart South, overseeing customized website designs, campaign development, online maintenance and social media consulting services. The Nashville office is the first step to better serving existing clients including Jason Aldean, Big Machine Label Group, Rascal Flatts and Keith Urban.

McKenna brings booking, marketing, and public relations experience, from her experience at Third Coast Artist Agency, LAB Media, Greg Oliver Agency, and Brite Entertainment. Most recently she founded a branding and artist management company that consulted and managing a variety of clients including Young Buck, Compassion International, and TD1.

“I believe in Sparkart’s business philosophy and have always enjoyed helping artists, brands, and companies compete and grow,” said McKenna. “The company offers solutions that are more important than ever as brands compete to market themselves, their products, and their services.”

The company’s new Nashville offices are located at 1109 16th Ave. S. Reach McKenna at 615-712-9297 or here.

Jain founded Sparkart in 1999 and has worked with clients including Bon Jovi, Evanescence, Janet Jackson, Slipknot, The Killers and UFC. In 2006 Sparkart launched Clique Tools, a direct-to-consumers platform enabling faster web development, easier content management, and e-commerce.

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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. [email protected] | @EricTParker

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