Universal Music Canada has entered into an exclusive label deal with Nashville’s Big Machine Label group, home to Taylor Swift, Rascal Flatts, the Band Perry and more. Under the agreement, UMC will serve as sole Canadian distributor and marketer of BMLG’s roster. The announcement was made today (3/29) by UMC President/CEO Randy Lennox and BMLG President/CEO Scott Borchetta.
“Under Scott’s tutelage, Big Machine has intelligently become one of the most respected names in music,” commented Lennox. “We are thrilled that Scott has decided to call Universal Music Canada his home north of the border and we look forward to breaking new Big Machine artists and further developing their superstars like Taylor Swift and Rascal Flatts for years to come.”
“The Big Machine Label Group is proud to announce our new relationship with Randy and Universal Music Canada,” added Borchetta. “We’ve been part of the distribution family since the inception of Big Machine’s entrance into Canada and now we are taking the relationship several steps up and several steps deeper. Randy is providing an unmatched opportunity for our label group to have an even greater presence in Canada. More exciting announcements forthcoming.”