Pandora Partners With Pepsi For Exclusive Grammy Content

Pandora Radio has teamed with PepsiCo and The Recording Academy on a video series featuring original content to promote the 54th Annual Grammy Awards Best New Artist nominees.

The video series will feature exclusive interviews with nominees The Band Perry, Bon Iver, J. Cole, Nicki Minaj and Skrillex. The artists discuss the evolution of their careers and share their excitement to receive a nomination and be present for the Awards.

There are also newly created Grammy genre stations on Pandora in conjunction with the video series, including country, pop and dance, rock and alternative, R&B and more.

The 54th Annual Grammy Awards will be held Sunday, Feb. 12 at the Staples Center in Los Angeles and broadcast live on CBS at 7 PM/CT.

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Category: Artist, Awards, Featured, Organizations

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