• ABOUT
    • Contact
    • The Team
    • Editorial Calendar
    • Events
    • FAQ
    • Use & Privacy Policy
  • ADVERTISE
  • ROWFAX
  • THE SPORTS CREDENTIAL
  • JOB LISTINGS
MusicRow.com
  • CALENDARS
    • Album/EP Releases
    • Single/Track Releases
    • Industry Events
  • OBITS
  • CHARTS
    • Radio Chart (Current)
    • Radio Chart (Archives)
    • No. 1 Challenge Coin
    • Songwriter Chart (Current)
    • Songwriter Chart (Archives)
  • REVIEWS
  • MY STORY
  • NEWSLETTER
    • Newsletter (Current)
    • SIGN UP (FREE!)
    • Newsletter (Archives)
  • SUBSCRIBE
  • STORE
  • Search
  • Menu Menu

CMT and Southern Living Announce Partnership

February 15, 2012/by Eric T. Parker

Southern Living announced a cross-platform partnership with CMT on Tues. (Feb. 14), immediately surrounding the upcoming CMT Music Awards in June, along with additional programming and events throughout 2012.

The partnership will focus on cross-promotional opportunities and attempt to leverage both brands on print, television, and digital media.

SouthernLiving.com will generate coverage around the CMT Music Awards, the network’s highest rated show of the year, including video from the red carpet and editorial content related to CMT programming.

CMT will cross-promote related Southern Living through its digital content, which reaches more than 1.7 million fans. In addition, the network will document country music news from Southern Living on its weekly series CMT Insider. An upcoming episode of the CMT series Sweet Home Alabama, will include an appearance by Southern Living Test Kitchen Professional Norman King.

“Southern Living is a rich, vibrant brand and a perfect complement to CMT’s programming and digital extensions,” says Lisa Chader, SVP, Corporate Communications, CMT. “We’re huge fans of the magazine and look forward to creating new editorial opportunities that are unique across the media landscape.”

Southern Living is headquartered in Birmingham, AL and is part of Time Inc., a Time Warner company. It reaches more than 16 million consumers each month through a variety of print, digital, mobile, tablet and event platforms. CMT, reaches more than 92 million homes in the U.S.

  • Author
  • Recent Posts
Eric T. Parker
Eric T. Parker
Eric T. Parker
Latest posts by Eric T. Parker (see all)
  • SiriusXM Adds New Channels, Personalization, Expanded Video, Mobile App Upgrades - July 10, 2019
  • Spotify To Close Beta Program That Let Indie Artists Upload Music Directly - July 3, 2019
  • Mark Your Calendar—July 2019 - July 1, 2019
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png 0 0 Eric T. Parker https://musicrow.com/wp-content/uploads/2019/03/MusicRow-header-logo-Mar19B.png Eric T. Parker2012-02-15 10:01:562012-02-15 10:01:56CMT and Southern Living Announce Partnership

RECENT NEWS

  • Charlie Worsham Announces The Compadres Fund November 29, 2023
  • 2024 Dates & Ticketing Process Updates Announced For Tin Pan South November 29, 2023
  • AIMP To Celebrate The Season With Holiday Parties November 29, 2023
  • Morgan Wallen Commands Spotify’s 2023 Year-End Lists November 29, 2023
  • JUST IN: Reba McEntire Appoints Justin McIntosh As Manager, Among Other Team Changes November 29, 2023
  • Taylor Swift, Morgan Wallen Dominate Year-End Apple Music Charts November 29, 2023
  • Driver Williams Signs With Jody Williams Songs & Warner Chappell Music November 29, 2023
  • Kylie Morgan’s ‘Making It Up As I Go Tour’ Set To Launch In February November 29, 2023
  • Music City To Celebrate Hip-Hop’s 50th Anniversary During New Year’s Eve Big Bash November 29, 2023
  • Jon Pardi Helps Kick Off 2023 Opry Country Christmas Series November 29, 2023
  • Brothers Osborne Plots 35-Date ‘Might As Well Be Us Tour’ For 2024 November 28, 2023
  • Garth Brooks Performs At New Bar For First Black Friday Amazon Music Live Special November 28, 2023
  • UTA Signs Dylan Gossett November 28, 2023
  • Longtime Music & Radio Industry Executive Bill Mayne Passes Away November 28, 2023
  • Creative Nation Adds To Roster, Extends Deals November 28, 2023

Like Us on Facebook

Follow Us on Twitter

Tweets by MusicRow
© 2023 Music Row Enterprises, LLC – All rights reserved.
  • Facebook
  • Twitter
  • Instagram
Scroll to top