Southern Living announced a cross-platform partnership with CMT on Tues. (Feb. 14), immediately surrounding the upcoming CMT Music Awards in June, along with additional programming and events throughout 2012.
The partnership will focus on cross-promotional opportunities and attempt to leverage both brands on print, television, and digital media.
SouthernLiving.com will generate coverage around the CMT Music Awards, the network’s highest rated show of the year, including video from the red carpet and editorial content related to CMT programming.
CMT will cross-promote related Southern Living through its digital content, which reaches more than 1.7 million fans. In addition, the network will document country music news from Southern Living on its weekly series CMT Insider. An upcoming episode of the CMT series Sweet Home Alabama, will include an appearance by Southern Living Test Kitchen Professional Norman King.
“Southern Living is a rich, vibrant brand and a perfect complement to CMT’s programming and digital extensions,” says Lisa Chader, SVP, Corporate Communications, CMT. “We’re huge fans of the magazine and look forward to creating new editorial opportunities that are unique across the media landscape.”
Southern Living is headquartered in Birmingham, AL and is part of Time Inc., a Time Warner company. It reaches more than 16 million consumers each month through a variety of print, digital, mobile, tablet and event platforms. CMT, reaches more than 92 million homes in the U.S.
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