Sony Adds Assoc. Dir., Artist Development/Marketing

Sony Music Nashville VP Artist Development/Marketing & Web Initiatives Heather McBee announced that Rachel Fontenot has joined Sony Music Nashville as Associate Director, Artist Development/Marketing. She’s already working in her new role, where she reports to McBee.

“Rachel brings a great deal of artist development experience and knowledge about the artists she’s now working,” says McBee. “We are very excited she’s a part of the team and have immediately felt her contribution to our company’s artist marketing activities.”

In this role, Fontenot will provide support in the development and execution of strategic and tactical marketing campaigns for her assigned artists in collaboration with promotion, media, creative, and sales departments. She will also facilitate international marketing efforts for the entire Sony Music Nashville roster.

A native of New Orleans, LA, Fontenot graduated with a Music Business degree from Middle Tennessee State University, where she minored in Marketing and Mass Communications. Congratulate her here.