Take A Sniff Of Keith Urban

Four-time Grammy Award Winning artist Keith Urban is set to release his first fragrance for men, Phoenix by Keith Urban, in partnership with Boom LLC.

Joining artists such as Taylor Swift, Tim McGraw, and Faith Hill, Urban’s fragrance launches worldwide in the fall and reflects his personal triumphs and spirit. The phoenix symbol resonates with Urban for its immortality and ability to renew and be reborn.

Urban says, “I grew up with a father that had great taste in music, cars and colognes. So the idea to eventually create my own fragrance seemed natural. I’ve always loved the feeling that comes from finding the right scent and the way it can say so much about a person. We created Phoenix to express just the right blend of masculinity, mystery and sensuality.”

The fragrance is described as having top notes of blackberries, cognac and plum, which segues into the aromas of dark chocolate and crisp fir balsam with a finish of warm cashmere wood in the background. It becomes available in October at mass-market retailers such as CVS, Sears and Target, with price ranging from $24-$48.

Fans will get a sneak peek of Phoenix during Urban’s 50+ city Get Closer 2011 world tour with giveaways, sampling opportunities, and distribution of scented tattoos.

For more information, visit www.keithurban.net/phoenix.

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Sherod Robertson is President and Owner of MusicRow Enterprises. He oversees all operations and develops strategic initiatives for MusicRow magazine, RowFax, and MusicRow's CountryBreakout chart. Robertson previously served as Director of Finance of Arista Records after beginning his career as Vice President of Finance and CFO at Reunion Records.

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