Country music research, unlike data from some other musical formats continues to return a gaping disconnect between social networking, radio and sales success. Why? Because country format research overwhelmingly shows radio as the dominant exposure medium for engaging and interacting with fans. In fact, conventional wisdom in this musical arena firmly names radio as essential for success. But what about an artist with strong social networking numbers? How can they leverage that digital strength to help them on the airwaves?
Spins.FM has launched a listener request tool that bridges social media and FM radio. The company explains, “The listener request line has always been the primary channel for radio stations to connect with fans. Our social radio request app gives it an update, enabling Twitter and Facebook conversations to take to the airwaves.”
The new software, launched last month, allows artists and radio stations to place the app on their Facebook pages. With a click, followers, friends and likes can send a fast message to their local stations to request favorite songs.
“Our Social Radio Request App enables radio station program directors and DJs to improve their presence on social media while tracking what their audiences want with more precision than ever,” said Spins.FM founder David Baker.