Big Machine Gears Up For Brickyard 400, the online presence of Big Machine Label Group, will be the presenting sponsor off the 2011 Brickyard 400 race at the Indianapolis Motor Speedway this Sunday, July 31. This is the first time a record label has ever presented a nationally televised race in the Speedway’s history.

This is Big Machine’s most recent foray into racing, following its sponsorship of the winning car at the 2011 Indy 500.

In addition to an anticipated race, the event will feature performances by BMLG artists Reba, Rascal Flatts, The Band Perry, Justin Moore, Brantley Gilbert, and Thomas Rhett. Reba will be singing “America The Beautiful,” and Rascal Flatts will perform “The National Anthem.” BMLG chief and racing aficionado Scott Borchetta will be the honorary starter and gets to wave the green flag.

To help promote the event, BLMG has been giving fans free downloads on via a Moontoast widget. A new song has been up every day, and full artist albums are available for purchase on the site.

The 2011 Brickyard 400 will be broadcast on ESPN, and the race officially starts at  1 pm ET.


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