Hartigan Joins Rodeowave, Arista Appoints West Coast Regional

Promotion veteran Lori Hartigan has joined newly formed Rodeowave Entertainment as Partner. In this role Hartigan will serve as key principal for the label in sales, marketing, radio, management, and promotion. She comes to Rodeowave from Arista Nashville, where she served 19 years directing West Coast promotion.
The move reunites Hartigan with Rodeowave’s flagship artist Phil Vassar, with whom she worked during his tenure with Arista. During this period, Hartigan was a part of 13 Phil Vassar singles, including three No. 1s. She was a part of the original team to launch the label and, in addition to Vassar, worked with Carrie Underwood, Brad Paisley, Brooks & Dunn, Alan Jackson, Jerrod Niemann and many more.
“I think everyone knows about my admiration for Phil Vassar and his music,” says Hartigan. “The potential for Rodeowave Entertainment is limitless. To be a part of  a high performance team with an innovative spirit and a focus on integrity in music is a dream come true for me.”

Reach Hartigan at 760-929-1019 or here.
Following Hartigan’s departure, Arista Nashville has appointed Lauren Thomas to the West Coast regional position. Thomas joined Arista’s promotion department in 2009 and was promoted to Midwest regional in December 2010. She will continue to be based in Nashville.
“Lauren has proven herself as a rising star in the Midwest,” says Arista Nashville VP Promotion Lesly Tyson, “and we are very excited to give her the opportunity to head back to her old stomping grounds and lead the way for Arista Nashville on the West Coast.”